Capabilities

 

 

 

 

 

 

Results Table

Week Week 1 Week 6 + / -
Leads 142 1073 756%
(CPL) 19.13 11.65 61%
Budget 2716.84 12503.33 460%
Home > Capabilities > Case Study > CPG/Alcohol:
CPG/Alcohol

Case Study - Premium Liquor

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Client Background

  • Client is a famous Premium Liquor company

    • Objectives

  • Primary objective: is to gain the customers, show their new website.
  • Secondary objective: is to captured consumer’s to visit the site and join the internal activities.
  • Additional request: is to support their new action, to innovation to their optimization efforts.

    • Marketing Challenges

  • Strong competitors: also famous, large brands and they are focus on both online and offline marketing.
  • Scalability: Publisher’s tracking and report can not satisfied the client.
  • Challenges from the website: a lot of flash and less keywords for us. And for Google, they are not allowed the show the keywords like “ wind” and “alcohol”

    • Marketing Results

  • Prior to Darwin, average cost per order was 164.21% higher in week 1 vs. week 6
  • Darwin increased marketing channel and budget by 460%.
  • Darwin also provided key insights into buying behavior by time of week and monthly .